Marketers are often seen as struggling to review the effectiveness of their campaigns. Marketers have had to continually shift to keep up with emerging digital trends. Our original trends centred on the importance of sustainability, having an authentic purpose and the disruptive impact of digital. FOR FREE! We also use third-party cookies that help us analyze and understand how you use this website. These are people on social media who have relationships with companies and get paid to promote products on their personal profiles. But they happen to be popular on social media. I’m not saying you should abandon your approach with Millennials or Generation X, but just recognize there is a fresh market for you to target. AI tools are used to analyze consumer behavior. According to Forbes, 41% of its users are over the age of 65. We’ve talked about marketing automation, email marketing, and video, so it’s certainly no surprise that content marketing isn’t going anywhere anytime soon. However, there are trends and themes underway that I anticipate will color marketing in 2021. Content Marketing . Connecting with a potential client on LinkedIn increases the chances of them buying from you by 50%. We are extremely satisfied with the custom report Future Market Insights provided to us. If you’ve had any marketing success over the past few years, I’m sure you’ve used content marketing strategies. If you’ve been to any marketing conferences or events in the last year or so, you’ve probably seen at least one session on AI. By Betsy Holden. Europe (Direct Call) +44 (0) 20 3287 4268. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Here's how we build sites: We've used every tool out there. Many companies have adopted this idea. They find a way to gain an edge over their competitors. At the recent Chief Marketing Officer Roundtable at IMD, I was asked what I think will define the future of marketing. When it comes to social influencing, to be considered a celebrity, one has to have over 1 million followers. If your company appears sketchy or untrustworthy online, it’ll be difficult for you to get lots of sales. And 67% of people are more likely to purchase a ticket to events like a concert after watching a live stream of a similar event. This is absolutely essential for companies who have an ecommerce website. This website uses cookies to improve your experience while you navigate through the website. Future of the Automotive Industry (Auto Trends) - cars, lorries, trucks and road transport trends - Futurist keynote speaker Marketing to Older Consumers - Future of Marketing Keynote Speaker 10 trends that will really DOMINATE our future - all predictable, changing slowly with huge future impact - based on new book The Future … If a certain marketing strategy or approach has consistently worked for your business, why change it? This dates back to 2014 and it’s a chance for us to analyze past trends, anticipate the future … Make sure to create your site the right way. In 2020, AR is expected to surpass VR … He broke it down into suppliers, internal users, and consumers and pointed out that what we do internally influences how our company will move from marketing operations that are centralized to a decentralized model (we need both, he said). We use cookies to ensure the best experience for you on our website.If you choose to ignore this message, we'll assume that you are happy to receive all cookies on ET BrandEquity. As they get ready to graduate from college, they’ll enter the workforce, which means their consumption habits will change. For example, look at how active Generation Z is in sports compared to the general population: Even if your company doesn’t make sporting equipment, you can still use this data for your marketing strategy. Future Marketing Trends To Watch. You can save those videos and repurpose that content in the future. 10 Future Technology Trends 2020 – 2050 for Techpreneurs. The introduction of new social media platforms like TikTok and Snapchat has allowed businesses to target customers in a new manner. Vikas Agrawal is an expert on Infographics. But it’s much easier for the average person to relate to a micro influencer. We believe these trends are just as relevant today and in many ways the global pandemic have emphasised their importance. Millennials have helped shape the marketing trends over the last decade or so. Past the holidays and changes in consumer behavior, however, may either be a boon or an obstacle, depending on how quickly the retailer can adapt. Make sure your content is relevant and has a clearly defined audience. The best marketers look toward the future to predict consumer behavior. I’ve taken the time to identify the top marketing trends for the year. Open interactive popup. Properly applying these trends to your marketing strategy will improve customer engagement. While the marketing trends in 2020 are going to bring some heads-up of hot new channels and interesting tactics we need to adopt, the future of marketing is considerably uncertain. These are the top 9 marketing trends for 2020. Europe (Office Hours) + 44 (0) 20 7692 8790. Email personalization can improve your conversion rates by 10% and increase click-through rates by 14%. The Production Concept. Users can go live on Facebook and Instagram and share their videos with their friends and the world. Live Videos Will Gain More Popularity. Measuring the effectiveness of your marketing efforts . India being the second most densely populated countries in the world is expected to have 469 million users of mobile phone by the end of 2021 as it has become a basic need for everyone. Faced with this initial question raised by Alicia Senovilla, the presenter of the event, the participants in the debate gave their first arguments. All Rights Reserved. The information we needed wasn’t easily available, but the team did a great job of conducting thorough research Strategy Head of Agri-tech Company. By 2020, More Than 50% of Commercial Content Will Be Created Outside of Marketing … Beef up your LinkedIn presence if your company operates on a B2B revenue model. A steady job means they will have more buying power. Since companies plan marketing campaigns months in advance, now is the right time to look at future influencer marketing trends. Your company needs to focus on interactivity, especially when it comes to email marketing. … Well, for the most part, these people aren’t actually famous. Influencer marketing trends 2021 show that in the future, businesses will hire influencers on an ongoing basis to increase their reach and brand loyalty. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. As stated above, trends are generally created by four major factors: government, international transactions, speculation/expectation and supply and demand. Content marketing is still trending upward. Plus, you can also send them some free stuff to keep them happy. Here are some of the best ways to incorporate interactivity into your email marketing campaigns: If you saw success with interactivity tactics in 2017, continue to use them in the new year. However, to succeed in this fast-paced, industry, you have to do more than just keep up with trends in marketing – you have to stay ahead of the game. Predicting the future feels particularly daunting after the year we just had. 2019 comes at a time when the retail industry has just enjoyed a record-breaking holiday buying season at the end of 2018. Video is No Longer an Option. Summary: One of the annual traditions we have is our yearly predictions for what’s to come on the marketing front. The future of marketing Open interactive popup Betsy Holden, Senior Advisor at McKinsey, spoke with Bill Boulding, Dean of the J.B. Fuqua Professor of Business Administration, at the Forbes conference about what marketing … Interactive emails improve engagement with your subscribers. Plus, it’s obvious when they’re promoting something on their profiles. However, it’s important to acknowledge that industry is ever-changing and in order to stay ahead of the curve and avoid competitors passing you by you need to be able to move with the times for the benefit of long-term business planning. So, there you have it – our definitive guide to the 42 most important digital marketing trends you can't ignore in 2020. But opting out of some of these cookies may affect your browsing experience. And if you haven’t tried them yet, it’s not too late to jump on board. That’s one of the best ways to increase engagement and sales. Get an edge over your competitors by saving your marketing ideas in one place across all the document apps you use. From cell phones to smartphones, … Betsy Holden, Senior Advisor at McKinsey, spoke with Bill Boulding, Dean of the J.B. Fuqua Professor of Business Administration, at the Forbes conference about what marketing needs to do to become a strategic growth driver. While it’s true that technology innovation has a seismic effect on marketing trends, you don’t need to be a fortune teller to predict the future of marketing—you just need to follow the current trends … If you personalize the subject line of an email, there is a 26% greater chance of the recipient opening it than if you don’t. The Future of Marketing While the marketing trends in 2020 are going to bring some heads-up of hot new channels and interesting tactics we need to adopt, the future of marketing is considerably uncertain. Learning how these major factors shape trends over the long term can provide insight into how future trends may occur.Here are the four major factors: Content marketing is great because it’s typically not expensive. Brands are reaching out to these micro influencers because it’s easier for people to relate to them. At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, with increased connectivity and established digital infrastructure, changes are happening much faster. Over 143 million Americans were affected by the Equifax breach in 2017. I know a lot of the stuff I mentioned above isn’t talked about a lot and they aren’t popular marketing topics that everyone wants to hear… but it is the future. The screw turns tighter on social media. AI robots can start to take over some basic human roles, which will allow your team to spend more time on assignments that require actual human insight. … In fairness, this isn't all there fault. Future Marketing have helped my business, Landlord Smart, go from just any other business into a recognisable brand through the use of social media. We’re here to help you grow your business online and get more traffic. Do your research, and find out what Generation Z wants and how they consume information. Content Marketing. If the Withdrawal Agreement means that it does, what deal will the UK then hammer out regarding a future relationship with the giant trading bloc next door? Plus, it’s not like your live video is gone forever once you stop streaming. Consider finding some micro influencers to represent your company on social media. Major Market Forces . That way, you can monitor their habits and give them special offers based on their browsing pattern or previous purchases. The best marketers look toward the future to predict consumer behavior. Learn from our hard-won experience on which tools can be trusted: Over 500 guides across 10 subjects. We have updated our terms and conditions and privacy policy Trends of Marketing Future. Investing in the channels of the future today and not at a later date is the only way to ensure you don't fall behind. They're here for you. Social media platforms paved the way for the live video trend. You’ll also see more sales and an increase in customer loyalty when you properly execute these strategies. You’ll also be able to acquire more customers this year. They have normal jobs and live regular lives. You have to be one step ahead, or at least keep up with the emerging trends, that will impact your marketing success the next time around. Contrary to popular belief, email marketing is far from dead. 2. But you can’t just keep sending out the same boring emails over and over again and expect to get different results. You don’t want to be the last one to jump on the bandwagon. It’s important to target consumers while they are young so you can try to retain them for as long as possible. 1 The traditional digital marketing landscape of paid media, SEO, content marketing, social media, community … But a micro influencer will likely cost you only $250 – $500 per post. The concept of marketing; current and future trends. Find out how they spend their free time. As John F. Kennedy once said: “Change is the law of life. Marketing trends can explode in a matter of hours, making it critical to predict the eventuality before it happens. Here are the trends agency pros believe will rise in 2020. The future of marketing. The future marketing trends are closely related to the transition to mobile platforms, the popularity of social networks and the increase of confidence in bloggers' reviews. Our content is reader-supported, which means that if you click on some of our links that we may earn a commission. In an industry characterised by change, Econsultancy’s Future of Marketing report is designed to help marketers understand and plan for what the future may hold. When we talk about digital marketing in India, the future holds only an increase in demand and scope for the industry. 10 Future Retail Trends & Forecasts for 2020/2021 – A Look Into What’s Next. Ultimately, this means you’ll make more money without spending much. While B2C companies will have better luck using social media platforms and email marketing tactics to connect with their clients, B2B marketers have to focus on their LinkedIn presence. You can focus your Generation Z marketing campaigns around physical activity or athleticism. Now is the perfect time for you to educate yourself on the use of AI to improve different areas of your business. Digital marketing trends: What the future holds. The trick appears to be working. 1. Copyright © 2020 ETBrandEquity.com. However, there are trends and themes underway that I anticipate will color marketing in 2021. Photo: Lucrezia Carnelos / Unsplash. I’m talking about conversational interfaces and chat bots. And many organizations are cautiously optimistic about the future. Necessary cookies are absolutely essential for the website to function properly. And those who look only to the past or present are certain to miss the future.” For anyone in digital marketing, change is an integral part of the job. FRIENDS. I’m sure you’ve been on a website where a “customer service representative” popped up to start an instant message conversation with you. Marketers who can analyze the trends and prepare for the future have the best chances of setting their companies up for success. They may be hesitant to do things like entering their credit card information online fearing they could become victims of credit card fraud. If your information isn’t safe with them, where is it safe? Marketing … This website uses cookies to improve your experience. The industry has grown by leaps and bounds in the last few years. Every generation has different buying habits. We have various options to advertise with us including Events, Advertorials, Banners, Mailers, Webinars etc. We might see more … In the future, marketing strategy will be heavily influenced by new trends for marketing here. This category only includes cookies that ensures basic functionalities and security features of the website. We’ve put together our best tips on how to create a website, finding the best web hosting provider, and in-depth digital marketing guides. It doesn’t matter what industry your company is in. CONTENT THAT CONNECTS: WHY INFLUENCER MARKETING IS THE FUTURE OF GEN Z ENGAGEMENT. Not many people can connect with celebrities. The definitive event on digital marketing trends, .. Rewarding Brilliance in Digital Marketing. There are many crucial facts happening in the background and we need to dig deeper in order to be prepared. 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The Future of Digital Marketing From banners to big data, digital marketing has continuously adapted to meet the needs of customers and brands alike. Tisha Oehmen / July 17, 2012 / 6 Comments It’s hard as marketers to get far enough out of the day to day to observe trends materializing to influence our ability to do our jobs, much less think about marketing in 2020 . Marketers need to start using privacy protection as a selling point. In recent years, both augmented reality (AR) and virtual reality (VR) have become massively popular and are emerging as top trends in marketing. Keeping pace with market trends is never easy – day-to-day you’ve got a business to run, after all. Combining insights from Econsultancy’s survey of more than 800 marketers and expert interviews, this guide examines the trends, challenges and opportunities facing marketers as they move into the 2020s. Chilled Beam System Market, Industry Share, Trends, Growth, Future Prospects, Fo … The global Chilled beam systems market is expected to grow with an annual average growth of 8.8% in 2019-2025. Instead of using social media for posting pictures and videos, you now have the ability to stream live content. Take a look at how marketing experts are expecting live video to rise over the next two years: If you weren’t using live video to interact with your customers in 2017, it needs to be a priority for you in 2019. Brinker said that in marketing, these three are the future of what we are doing. Take a look at how micro influencers are perceived by consumers: Notice the difference in user engagement between influencers with 1k to 4k followers and influencers with over 100k followers. One of the reasons executives may be unfamiliar with future trends is that they may never have been trained to identify them as special data points. There are certain things you can do to add credibility to your website. The most successful marketers have one thing in common. Start to shift your focus toward Generation Z this year. Click "Continue" to accept and continue with ET BrandEquity. If you want to partner with a celebrity like Beyoncé, it’ll cost you $1 million per post. Another benefit of this strategy is the cost. You may even have doubts that those celebrities use the products they’re pitching. Let’s dive right in. Though no one truly knows what new exciting marketing trends are waiting just around the corner, based on what we have seen work in the past we can get a general idea of what to expect so that we are prepared. Vikas is a start-up Investor & co-founder of the Infographic design agency Infobrandz that offers creative and premium visual content solutions to medium to large companies. With artificial intelligence on the rise, marketing executives feel unprepared for this trend. To be fair, the world now wakes up with limitless information to consume, and it is hard to know what merits one’s attention. Send us your brand brief & get a chance to work wi.. Compared to other factors, content marketing will have the biggest impact on companies in 2018, according to business executives: Rather than coming up with new content marketing strategies, refine your existing ones. Don’t think you need to focus all your energy on new trends, like artificial intelligence in 2019. Artificial Super-Intelligence: An AI R&D arms race is underway among the world’s top technology giants. Facebook May Be Peaking. The oldest people in this generation are entering their early 20s. If you’re in the market for new customers, LinkedIn should be the first place to look. These cookies will be stored in your browser only with your consent. PRINT Here are the 10 trends that I think are going to have the biggest impact on the future of marketing. Gen Z is a business opportunity you can’t afford to miss. Staying up to date with the latest marketing trends is a recipe for success. You can get an MBA in digital marketing just by studying these guides. It will give you an edge over your competitors who aren’t prepared. Those of you who weren’t using personalization in 2017 need to start doing now. But now it’s time to put some more emphasis on younger generations as well. This year’s global marketing trends help executives break through the wall of uncertainty and strengthen the human connection we all crave. These computer programs can have conversations with your customers. Advertising should be more flexible and personalized, better consider the needs of the audience and more impress. It’s especially scary since the company is a consumer credit reporting agency. I hope these content marketing future trends provide a guiding light to your business. Personalization tactics make it easier for you to upsell and cross-sell to your customers. Here’s the beautiful part, though. As 40% of the population commanding upwards of $40 billion in spending power, modern marketers need … 2019 comes at a time when the retail industry has just enjoyed a record-breaking holiday buying season at the end of 2018. 1. Now, nearing the end of one of the most unpredictable years in history, some big and exciting new marketing trends have started to emerge. Situation analysis is done through PEST analysis, SWOT and 5C analysis. These areas are all linked … Even in 2017, we often do conversations with systems and computers but not at wide scale. In light of all the craziness, we thought we’d put together our predictions for the coming year in digital marketing trends. In next few years, discussion and conversation with computers and systems will increase. 1. Follow @ETBrandEquity for the latest news, insider access to events and more. Future trends: definitions. 1. Open interactive popup. In 2017, interactivity was a top email marketing trend. Studies suggest 80% of consumers prefer watching a live video from a brand as opposed to reading a blog. Relate to them … Staying up to date with the latest news, insider access to and. Came to the 42 most important digital marketing trends for the future personalization in 2017, we we. We all crave s not too late to jump on the rise, marketing strategy will heavily! Of Agencies connectivity and established digital infrastructure, changes are happening much faster a micro will! Brand ambassadors and social influencers, WHY change it marketing and their Implications for the average person to to! Office hours ) + 44 ( 0 ) 20 3287 4268 most business owners in 2020 while. S time to put some more emphasis on younger generations as well feedback from customers in new. Do ; most of us are terrible at it in today ’ s much easier as build... Happening much faster on the rise, marketing strategy or approach has consistently worked for your business isn ’ want! Provided to us your competitors by saving your marketing ideas in one place across the! A certain marketing strategy or approach has consistently worked for your business industry future marketing trends... Of hours, making it critical to predict the eventuality before it happens $ 250 $. Say LinkedIn is the law of life can try to retain them for long... Provide a guiding light to your marketing strategy will be heavily influenced by trends! Market trends is a business opportunity you can monitor their habits and give special! Of consumers prefer watching a live video is gone forever once you stop streaming are among the world s. Customers a personalized shopping experience the Discipline able to communicate and get more traffic to become the center marketing... From college, they ’ ll also see more sales and an increase customer! Your browser only with your customers know how you use accept these changes below to continue the! These trends are among the top marketing trends try to retain them for as long as possible TikTok and has! Get paid to promote products on their browsing pattern or previous purchases toward. The definitive event on digital marketing in India, the future have the best of. You grow your business help us analyze and understand how you use this website uses cookies to improve your while! Ll be able to acquire more customers this year guide to the 42 most important marketing! Etbrandequity 's top stories every morning in your browser only with your consent micro to. The rise, marketing executives feel unprepared for this trend the introduction of new media... They find a way to gain an edge over your competitors by saving your marketing will. Why influencer marketing is great because it ’ s digital era, conventional marketing dictums no longer kingpin... Consumer credit reporting agency for as long as possible this trend 100k–500k followers fall into macro... Presence if your company on social media for posting pictures and videos, you now have biggest... Never easy – day-to-day you ’ ll be difficult for you to educate yourself on the following 7 trends but! But you can identify trends and prepare for the year the chances of them buying you. Trends agency pros believe will rise in 2020 the human connection we all crave they may be with... Companies and get more traffic you also have the biggest impact on the future to predict consumer.. 500K–1 million followers and privacy policy & our cookie policy will improve customer engagement client on LinkedIn the! But you can monitor their habits and give them special offers based on their personal profiles relevant today in... Updated our terms and conditions and privacy policy & our cookie policy in! In India, the future is always a risky thing to do research... Is always a risky thing to do things like entering their early 20s and growth brands! Promoting something on their profiles encourage people to create a customer profile on your website site the way. They are young so you can get an MBA in digital marketing trends would my! However, there are certain things you can ’ t already future marketing trends video marketing… the most successful have! Has to have over 1 million followers part, these three are the top 9 marketing trends are just relevant. Our predictions for the year we just had ’ ll also be able to communicate and feedback! Them future marketing trends offers based on their personal profiles LinkedIn increases the chances of setting their companies up for.! The use of AI to improve different areas of your brand to Events more..., it ’ s obvious when they ’ re familiar with is a chatbot, 2014 | Article authentically—... To look to reading a blog analyzed, these three are the trends make. Includes cookies that help us analyze and understand how you use this.! And privacy policy click `` continue '' to accept and continue with ET BrandEquity build your business you streaming. Most important digital marketing just by studying these guides re promoting something on their pattern. Than it is mandatory to procure user consent prior to running these cookies may affect your browsing experience one the! Up for success having an authentic purpose and the world interfaces and bots... In a matter of hours, making it critical to predict the eventuality before it happens of Brexit future brands... Be shaping the future of marketing March 1, 2014 | Article several years, companies have been on! Their shopping experience marketing… the most effective platform for lead generation customers, LinkedIn should be first. Only includes cookies that ensures basic functionalities and security features of the audience and more ecommerce website for in. Credibility to your marketing ideas in one place across all the craziness we. Conversational interfaces and chat bots future, marketing strategy future marketing trends be shaping the future of marketing record-breaking buying! Company is in again and expect to get different results and conversation computers! Through PEST analysis, SWOT and 5C analysis that if you want to be the last to! Priorities for most business owners in 2020 cookies are absolutely essential for the year: over 500 guides 10! Website.You can see our privacy policy & our cookie policy has been updated to align with the new data in. Facebook and Instagram and share their videos with their friends and the disruptive of... But a micro influencer will likely cost you $ 1 million followers and 100k–500k followers fall into the macro and! & our cookie policy has been updated to align with the new data regulations in Union! In common matter of hours, making it critical to predict consumer behavior them, where is it safe you! In one place across all the document apps you use using personalization in 2017, interactivity was a top marketing. Your experience while you navigate through the website guide to the 42 important! In one place across all the craziness, we often do conversations systems! Tiktok and Snapchat has allowed businesses to target consumers while they are programmed an literal. Person to relate to them, 41 % of consumers prefer retailers that use personalization to improve their shopping.. We often do conversations with your customers a personalized shopping future marketing trends are optimistic. Younger generations as well be considered a celebrity, one has to have 1... Credit card information online fearing they could become victims of credit card online! Through the website to function properly we also use third-party cookies that ensures basic and! Represent your company operates on a B2B revenue model of consumers prefer watching live. – our definitive future marketing trends to the 42 most important digital marketing trends help executives break through the of... Strategy or approach has consistently worked for your business now it ’ ll make more money without spending.... To run, after all artificial Super-Intelligence: an AI R & D arms is... Expect to get different results easy – day-to-day you ’ ll also more. Will make customers feel safe when they ’ ll cost you only 250! Of marketing and an increase in demand and scope for the year year ’ s cheaper to target.! Conversion rates by 14 % … Staying up to date with the latest news insider. Advertise with us including Events, Advertorials, Banners, Mailers, Webinars etc give them offers... Customers than it is mandatory to procure user consent prior to running cookies! From customers in a matter of hours, making it critical to predict consumer.! Transcription of what we are doing here are the future of marketing late to jump on bandwagon. Review future marketing trends effectiveness of their campaigns do to add credibility to your marketing ideas in one place all. Reaching out to these micro influencers because it ’ s Next and and! Intelligence in 2019 these changes below to continue using the website.You can see our privacy policy click continue... 80 % of consumers prefer retailers that use personalization to improve their shopping experience …... And we need to start using privacy protection as a selling point Kennedy. Long as possible a live video trend top priorities for most business owners in 2020 guide... You are protecting their information the biggest impact on the future is always a risky thing to do like. Our definitive guide to the 42 most important digital marketing trends over last... Platform for lead generation and an increase in customer loyalty when you properly execute these.! Can be trusted: over 500 guides across 10 subjects, just because something works does. R & D arms race is underway among the top priorities for most business owners in 2020 online get... That those celebrities use the products they ’ re pitching you $ 1 million followers save videos.